How do you work? How do you choose typefaces for each project? How do you use this particular software? These questions may have valuable answers, but their application is stunted, because each project has different objectives. Moreover, every individual is in a different situation. Many How questions, much to the frustration of novices, can’t be answered fully. Ask an experienced designer about How they work and you may hear, “It’s more complicated than that,” or “It depends.” Experience is to understand the importance of context, and to know which methods work in which contexts. These contexts are always shifting, both because requirements vary from job to job, but also because ability and tendency vary from individual to individual. We each have our own song to sing, and similarly, we each have a store of songs we can sing well.